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Archive for January 12th, 2016

MSC Cruises Unveils “Not Just Any Cruise” Advertising Campaign

New Campaign airing in Europe now and will hit the US market in mid-2016 January 12, 2016 – MSC Cruises has unveiled its new global brand positioning at a series of international media events across Europe. Building on MSC Cruises’ core brand heritage, the new positioning was developed to support the company’s upcoming global growth […]

Holland America Partners with James Beard Winner Dale DeGroff to Create Menu of Unique Libations

DeGroff’s innovative cocktail recipes debut in bars on ms Eurodam January 11, 2016 — Whether you like your drinks on the rocks, straight up, shaken or stirred, Holland America Line’s new partnership with 2015 James Beard Who’s Who Inductee and Master Mixologist Dale DeGroff brings an innovative menu of creative cocktails to the premium cruise […]