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Norwegian Sending Breakaway Plus Ship To China

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Will Homeport Purpose-Built Ship in China

October 12, 2015 – Norwegian Cruise Line will introduce its first purpose-built ship customized for the China market in 2017. Currently under construction, the new ship is designed specifically for the China market with accommodations, cuisine and onboard experiences that cater to the preferences of Chinese guests.

The new ship will be the second of Norwegian Cruise Line’s Breakaway Plus class and features the line’s unique style of cruising known as Freestyle Cruising. The ship was originally announced as, and named, Norwegian Bliss, however that name vanished recently from the cruise line’s press releases and website. What the new name will be and whether the ship will also carry a Chinese name remain to be announced.

Aboard the new ship Chinese guests will see familiar foods in the Mandarin, Cantonese and Continental cooking styles. Duty-free up-scale shopping will also figure prominently.

Additional details, including the ship’s name, homeport, accommodations, dining and entertainment will be shared in the coming months.

To better support the company’s expansion efforts in China, Norwegian Cruise Line Holdings has opened offices in Beijing (Guomao CBD) and Hong Kong (Quarry Bay) and today opens its Shanghai office in Xintiandi. These China-based offices support all three brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

The new China-based ship will be delivered in Spring 2017. Norwegian will take delivery of the line’s first Breakaway Plus class ship, Norwegian Escape, next week on October 22. Two additional ships in this class are on order for delivery in 2018 and 2019.