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Significant Changes In Corporate Structure & Leadership At Carnival

Written by: Cruise News

November 4, 2013.

Several major changes were announced today for Carnival Corporation and some of it’s cruise brands.

In a daisy chain of executive movements, Howard Frank will be stepping down from his current roles as vice chairman and chief operating officer of Carnival Corporation & plc to take on the role of special advisor to the CEO and to the chairman. He will continue to represent the industry in his leadership role as chairman of CLIA. Alan Buckelew, currently the president and CEO of Princess Cruises, is being appointed chief operations officer of Carnival Corporation & plc effective December 1, 2013, reporting to President and CEO Arnold Donald.

Meanwhile, Stein Kruse, currently president and CEO of Holland America Line, is being appointed CEO of the new Holland America Group, which will include oversight of Holland America Line, Seabourn, Princess Cruises, and Holland America Princess Alaska land operations. Kruse will report to Carnival Corporation & plc President and CEO Arnold Donald. The newly created Holland America Group operates 41 cruise ships with over 36,000 employees worldwide. Kruse also will replace Micky Arison as chairman of the board of MANCO, the UK-based entity which oversees operations of Carnival Australia including P&O Cruises, the number one cruise line in the Australian market.

And finally, Jan Swartz has been promoted to president of Princess Cruises, effective December 1, 2013. Reporting to Holland America Group CEO Stein Kruse, Swartz will oversee the Princess line’s worldwide operations which includes 17 ships, 22,000 employees

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