Princess Cruises Announces Benefit Cruise to Support American Heart Association
Written by: Cruise News
June 17, 2013.
Princess Cruises is celebrating CPR awareness during the month of June by announcing a special cruise to benefit the American Heart Association (AHA). Expected to raise $1 million for the Association’s heart health programs and educational outreach, the cruise is the second in Princess’ new “Cruising for a Cause” series that devotes an entire sailing to support a charitable cause.
Sailing from February 10-15, 2014, aboard Ruby Princess on a Caribbean cruise from Ft. Lauderdale, the five-day voyage will offer passengers a heart-themed experience, focused not only on “affairs of the heart,” but also a variety of onboard features themed around heart health awareness – including special guest speakers, educational activities and other programs to foster healthy living.
A portion of each passenger’s cruise fare, totaling approximately $500,000, will be matched by Princess Cruises with an additional $500,000, for a total of $1 million. The proceeds will be used to support the American Heart Association’s mission to build healthier lives, free of cardiovascular diseases and stroke.
“Heart disease is the leading cause of death in men and women in the United States, with one in every three deaths attributable to heart disease and stroke,” said Jan Swartz, Princess Cruises executive vice president. “Because we care about the health and well-being of our employees, passengers, and all members of the Princess family, we felt the American Heart Association would be the perfect fit for our second char