MGM Resorts and Royal Caribbean Announce Strategic Relationship for Loyalty Program Members
Written by: Cruise News
October 30, 2012.
Royal Caribbean International and MGM Resorts International today announced a strategic relationship that will deliver extraordinary benefits to members of the hospitality companies’ loyalty programs – Crown & Anchor Society and M life. The new relationship allows both companies to strengthen customer loyalty by providing more access and rewards at MGM Resorts’ world-renowned destinations in Las Vegas, Detroit and Mississippi and on Royal Caribbean’s fleet of the world’s most innovative cruise ships that sail to exciting destinations worldwide.
“Royal Caribbean International is the cruise industry’s premier organization, renowned for its superior service and amenities,” said Bill Hornbuckle, Chief Marketing Officer for MGM Resorts International. “Partnering with their team was a natural fit for us as we strive to introduce our M life members to exceptional lifestyle experiences not only when they are visiting our destinations but any time they are thinking about travel.”
Lisa Bauer, executive vice president of Global Sales and Marketing for Royal Caribbean International, said, “Whether on land or at sea, Crown & Anchor Society and M life members will enjoy unprecedented recognition for their dedication to our brands. We are delighted to be an M life preferred partner and welcome M life members aboard to experience our world-renowned Gold Anchor Service, innovative cruise ships, unexpected onboard amenities, and unforgettable itineraries to exciting destinations.”
Beginning in January 2013, members of both programs will receive exciting offers and benefits. All M life members will receive offers with a range of benefits when sailing with Royal Caribbean, the cruise line known for introducing at-sea ‘firsts,’ such as onboard zip lines, ice-skating rinks, high-dive AquaTheaters, FlowRider surf simulators, rock-climbing walls, and parks, each with more than 12,000 live trees and plants. As members advance to the next M life Tier Level, their cruise offers and benefits will grow. International and domestic cruises will be awarded during special MGM Resorts’ promotions and slot tournaments. Crown & Anchor Society members will receive M life offers and benefits, which include pre-sale access to tickets for A-list concerts and championship boxing matches, priority reservations, priority hotel check-in, room upgrades, VIP services and more, based on Tier Level.
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