NORWEGIAN CRUISE LINE RECOGNIZED WITH NINE 2012 TRAVEL WEEKLY MAGELLAN AWARDS
Written by: Cruise News
October 10, 2012.
Travel Weekly, an influential news resource in the travel industry, recognized Norwegian Cruise Line with five gold and four silver 2012 Magellan Awards in the Advertising/Marketing, Social Media, Loyalty Program, TV Commercial and Mobile Application categories. Travel Weekly will feature Norwegian in the October 15, 2012 issue and will include a special section devoted to the most exciting and innovative work being done in the travel industry today.
Norwegian was recognized with five gold Magellan Awards. The company won three gold awards in the Advertising/Marketing categories, including two gold awards for the line’s Partners First Advertising Campaign and one for the 2012-2014 Fleet Brochure. Norwegian also received gold honors in the Social Media Category for the “Norwegians are Social” campaign and for the line’s NCL.com mobile application in the Mobile App category.
Norwegian also took home four silver awards. The Brand and Destination Campaigns took home silver honors in the Advertising/Marketing Category, Norwegian’s 30 second TV commercial was awarded silver in the TV Commercial Category and the line’s Latitudes Rewards Program was honored with silver in the Loyalty Rewards category.
The Travel Weekly Magellan Awards are designed to honor the best in the travel industry, recognizing a broad range of segments including hotels and resorts, travel destinations, cruise lines, online travel, airlines and airports, travel agents and agencies and car rental companies. This year’s judging panel comprised top travel industry professionals such as Peter Greenberg, travel editor; Bob Dickinson, former CEO of Carnival Cruise Lines; Patricia Schultz, author of 1,000 Places to See Before You Die; Burt Wolf, Internationally Syndicated Television Journalist; Rudy Maxa, PBS Host of Rudy Maxa’s World; Lalia Rach, associate dean and HVS International Chair for New York University; and popular travel blogger, Johnny Jet.