NEW YORK ICONS THE ROCKETTES NAMED GODMOTHERS OF NORWEGIAN BREAKAWAY
Written by: Cruise News
September 18, 2012.
Norwegian Cruise Line and MSG Entertainment announced today that the Rockettes, one of New York’s most illustrious and beloved icons, will christen Norwegian Breakaway as the official Godmothers, further strengthening the ship’s strong ties to New York. The christening ceremony will take place in New York City on May 8, 2013 on board Norwegian Breakaway, the largest ship to homeport year-round in New York. The partnership with the Rockettes will include Norwegian Cruise Line as the designated “Official Cruise Line” of the Rockettes and Radio City Music Hall, and as the “Official Partner”of the Radio City Christmas
Spectacular. As part of their role as Godmothers, two Rockettes will sail aboard the first six sailings of Norwegian Breakaway, beginning May 12, 2013, and the first sailing of
each month thereafter, taking part in special events for guests to enjoy.
“Norwegian Breakaway is being designed as New York’s ship and we want everyone to
know that this is the “must-sail” cruise ship from New York in 2013 and beyond,” said
Kevin Sheehan, Norwegian Cruise Line’s chief executive officer. “I strongly believe that
the Rockettes, one of the most beloved and recognizable New York icons, are the perfect
choice to serve as the ship’s Godmothers. The Rockettes not only epitomize New York,
they are known as strong role models and talented stars. We couldn’t be more pleased to
have these renowned dancers as the Godmothers of New York’s ship, Norwegian
“We are thrilled to announce our partnership with Norwegian Cruise Line as we bring
together three of our iconic New York based properties in the MSG Entertainment
portfolio, Radio City Music Hall, the Radio City Christmas Spectacular and the
legendary Rockettes,” said Melissa Ormond, president, Madison Square Garden
Entertainment. “This signature partnership will provide Norwegian Cruise Line with
unprecedented access to the Rockettes, Radio City and the Christmas Spectacular,
providing their customers an opportunity to experience firsthand these New York icons.
The Rockettes have been beloved by millions of fans for the past 85 years in New York
and it is such an honor to celebrate their legacy as the official Godmothers of the largest
ship ever to homeport in New York City.”
The larger partnership across the MSGE properties, Radio City Music Hall, the Radio
City Christmas Spectacular and the Rockettes, will create expansive brand exposure for
Norwegian Cruise Line at Radio City Music Hall, including onsite venue presence during
the 2012 production of the Christmas Spectacular. Guests attending this year’s Christmas
Spectacular at Radio City Music Hall can participate in the “Spectacular Sweeps,” a
sweepstakes that can be entered right from their seats with the opportunity to win one of
two cruises for a family of four on Norwegian Breakaway.
Norwegian Cruise Line will have a year-round display in Radio City Music Hall’s Grand
Lounge that features an 11-foot replica of Norwegian Breakaway, along with information
on the ship’s unique attributes, entertainment, dining, destinations and more.
Onboard Norwegian Breakaway, the Rockettes,with their unparalleled grace, athleticism
and precision technique that has made them part of the fabric of New York City for 85
years, will be showcased with a variety of offerings, including a historical retrospective
in the ship’s library, exclusive fitness class designed by the Rockettes, featured beverages
and more. On select sailings, guests will have the exclusive opportunity to meet two of
the Rockettes. Sailing on the first six cruises from New York, as well as the first sailing
of every month, two Rockettes will offer special fitness classes, photo opportunities, meet
and greet speaker series and more.
“Having two Rockettes on board select sailings is going to be a very special opportunity
for our guests to have more interaction with these incredibly talented and dynamic
women,” added Sheehan. “This truly takes the role of Godmother to a new level as the
Rockettes will be a special part of Norwegian Breakaway’s unique cruising experience.”
Starting with their inaugural New York City performance in 1927, the Rockettes have
wowed audiences for the last 85 years. From appearances on the Tony Awards, Project
Runway, Dancing with the Stars and the Super Bowl Halftime Show to Presidential
inaugurations, the Rockettes are the epitome of teamwork and the embodiment of the
belief that “together we’re better.” Each dancer achieved their lifelong dream of
becoming a Rockette through hard work, determination, dedication and dreaming big.
Known for their rich history, unrivaled talent, strength, dynamism, precision and
athleticism, the Rockettes have become one of the nation’s most beloved icons. As the
stars of the annual Christmas Spectacular production, the Rockettes entertain more than
one million people each year and have played to 75 different cities across the country
with the national touring production.
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