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Starbucks & Royal Caribbean To Offer 1st Ever Starbucks-At-Sea On Allure Of The Seas

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October 27, 2010.

Something unique is brewing onboard Royal Caribbean International’s new Allure of the Seas, the world’s largest and most innovative cruise ship – the first Starbucks at sea. Through the licensing agreement between Starbucks and Royal Caribbean International, the global cruise brand owned and operated by Royal Caribbean Cruises Ltd.,  guests seeking signature made-to-order espresso beverages and Frappuccino® blended beverages will have to look no further than their neighborhood Starbucks on the bustling Royal Promenade.

“We are always looking for unique ways and places to connect with our customers and deliver the Starbucks Experience,” said Chris Carr, senior vice president and general manager of Starbucks Licensed Stores. “Starbucks presence aboard Allure of the Seas is another place where our customers want and expect us to be.”

Trained baristas will offer signature and seasonal beverages and food, as well as the complete line of Starbucks VIA® Ready Brew products, between 7 a.m. to 11 p.m. daily, based on a la carte pricing. In addition to the Starbucks store, Seattle’s Best Coffee®, a featured brand in the Starbucks portfolio and a Foodservice provider to Royal Caribbean for the past 10 years, will be served throughout the cruise ship, including in the Adagio main dining room, conference rooms and the ship’s signature specialty restaurants.

“We are passionate about delivering the WOW,” said Lisa Bauer, senior vice president of Hotel Operations, Royal Caribbean International. “Opening the first ever Starbucks at sea is another example of how Royal Caribbean is delivering distinctive beverage and dining options to our guests and exceeding their expectations. We are offering something that no other cruise brand can.”

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