November 3, 2009.

Line’s Latest Service Innovation Offers Passengers Richest Array of Personalized and Timely Pre-Cruise Communication

Princess Cruises has debuted an innovative array of digital documents designed to transform the way passengers plan for and learn about their upcoming cruise.  The all-new electronic format will deliver more information about their cruise than ever before, arriving conveniently by email and right to their computer desktop from the time of booking and continuing through departure.

The timely digital documents include a brand-new email series filled with personalized pre-cruise information, a downloadable Princess Countdown ConnectionTM widget that delivers useful and entertaining information to a passenger’s computer, personalized online luggage tags, and customizable shore excursion eBooks.  The change from printed information to fully digital documents applies to all North American passengers on voyages departing on or after January 21, 2010.

“These new digital enhancements are yet another example of our commitment to service innovation,” said Jan Swartz, Princess Cruises’ executive vice president.  “Not only will our passengers receive the most comprehensive array of pre-cruise information we’ve ever made available, the information is also fully personalized, and the content is designed to build excitement and anticipation for their cruise with a rich collection of multi-media experiences.  Digital documents are also more environmentally friendly.”

Princess’ new digital documents include:

Personalized Pre-Cruise Emails

As soon as passengers book their cruise, they will begin to receive a new series of four emails that are timed to deliver just the right information needed for each stage of the cruise planning process.  Replacing a printed Cruise Answer Book, the emails include the passenger booking details and interactive content that gives passengers a fun, engaging way to learn more about the signature amenities and activities they will experience on their ship.

The information will be customized to the itinerary and the ship the passenger is sailing, and greetings are featured from some of the senior officers who will be sailing on their cruise.  An array of links are also provided to such things as ship videos and virtual tours, bridge cams, dining options, entertainment choices, shipboard features and amenities, travel logistics, weather information, packing tips, frequently asked questions, Captain’s Circle benefits, important notices and reminders, and how to stay connected to family and friends while onboard.

Princess Countdown ConnectionTM

To help passengers anticipate and prepare for their upcoming sailing, the innovative Princess Countdown ConnectionTM widget is an eye-catching online clock that ticks down the days, hours and minutes until their cruise departs.  The new application, which can be downloaded from the pre-cruise emails, can live right on a passenger’s computer desktop, and will automatically deliver an array of personalized information to them about their upcoming sailing such as dining, onboard activities, shore excursions and notices.

Personalized Online Luggage Tags

Passengers will also be able to print their own personalized luggage tags from their home or office computer.  These new tags not only include the passenger’s name, but also feature their Captain’s Circle membership status, cabin number and embarkation information.  Passengers will be able to print as many tags as needed to ensure all their luggage is properly marked prior to boarding the ship.

The printable luggage tags debut for all voyages departing after December 1, 2009, and are accessible through the Cruise Personalizer.  They can be printed up to 75 days prior to the sailing date.  Generic luggage tags will continue to be available at the pier for passengers who may need them.

Shore Excursion eBooks

Beginning in December, passengers will be able to print their own personalized shore excursion eBook for their cruise.  Using this innovative tool, passengers will be able to select their favorite excursions from the wide array offered in each port, and create their own customized eBook of shoreside experiences.  Further details will be available next month.

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