November 2, 2009.

NORWEGIAN CRUISE LINE TAKES OVER MIAMI WITH EPIC WALLSCAPES AND BILLBOARDS

The “That’s Epic” advertising blitz launches throughout Florida on Nov. 2

Norwegian Cruise Line kicked off the second phase of its Norwegian Epic advertising campaign today entitled “That’s Epic,” in support of the line’s largest and most impressive ship to date, set to cruise to the Eastern and Western Caribbean from Miami next summer.  The latest installment of the campaign, created by GSD&M Idea City of Austin, Texas, can be seen by residents and commuters throughout Miami with more than a dozen billboards and wallscapes depicting Norwegian Epic’s impressive array of on-board activities and entertainment including Blue Man Group; a multi-slide Aqua Park with the biggest bowl slide on water – the Epic Plunge; the first true Ice Bar at sea; and the largest and first-ever rappelling wall at sea. The billboards can be seen along Biscayne Boulevard, up and down Interstate 95 in Dade, Broward and Palm Beach counties, and as far as Ft. Myers and Tampa.  In addition, Norwegian Epic will take to the radio in markets throughout Florida including Miami-Ft. Lauderdale, West Palm Beach, Ft. Myers, Orlando and Tampa, as well as in New York City.  Taxi tops in both New York and Miami, and bus shelters throughout Florida will announce Norwegian Epic’s arrival in summer 2010.  Both English and Spanish versions of the advertising campaign can be seen and heard in Miami, Ft. Lauderdale and Tampa.

The “That’s Epic” advertising campaign launched in late September with national print and rich media online banner advertisements; full website takeovers; online Epic video advertising, as well as print advertisements in national consumer travel magazines.
For more information on Norwegian Epic, or to book a cruise to the Eastern or Western Caribbean call Norwegian at 866-234-7350, visit http://epic.ncl.com, or call a travel agent.

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