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July 2009
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Celebrity Cruises Announces New Captain’s Club Benefits

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July 8, posted by Dave Beers.


Celebrity Cruises’ Captain’s Club has been revised with new perks across the board. Several of the new benefits will begin this month while others will be rolled out in coming months. This looks to be a vast improvement in the Captain’s Club program and I for one am very pleased with these new enhancements.

New amenities beginning this month: the Captain’s Club Celebration, a unique event available to all member levels; internet and laundry options for Select and Elite members; and a lounge for Elite members.

“Our most loyal guests deserve our loyalty in return, so we’re thrilled to offer them a vastly improved program,” said Celebrity Cruises President & CEO Dan Hanrahan. “Our new Captain’s Club gives them greater recognition, exclusive benefits, and a number of new features designed to make them feel like the center of our attention every time they sail with us.”

The Captain’s Club Celebration will likely become something Captain’s Club members will look forward to attending. Members will be invited to this event once per cruise. The event will allow time to meet other members, talk with the Captain and senior officers, observe and take part in cooking demonstrations, and enjoy the music of the new “CC Jams”. The event will not be available on Celebrity Xpedition.

Elite members and guests staying with them will benefit from their very own private lounge, called the Captain’s Club Lounge at Michael’s Club. The lounge will operate from 8 am to 10 am with complimentary espresso, tea, and other items. Opening again from 4 pm to 6 pm the lounge will offer a wine tasting and complimentary drinks before dinner. On Celebrity Solstice and Celebrity Equinox, wi-fi access will also be available in this lounge.

Elite members will receive 90 minutes of complimentary internet access, while Select members will receive a 25 percent discount on internet packages. Select and Elite members will also get laundry, dry cleaning, and pressing perks based on the length of their cruise.

Finally, Celebrity is following through on it’s pledge to make members the center of attention by asking them to participate in the Captain’s Club Advisory Board. Participation will be offered online on a rotating basis to a varied mix of members from all three levels.

In addition to focusing on effectively delivering the new features of the Captain’s Club, Celebrity will continue to ensure that members enjoy all the program benefits currently available, too, and that they continue to have more opportunities to achieve higher-tier status.

“Our new Captain’s Club was designed based on a tremendous amount of research, feedback from our members, and advice from our travel partners,” said Hanrahan. “We want to ensure that we deliver every aspect to our guests’ utmost satisfaction, so we’re choosing to roll out the enhancements in intervals, beginning with improvements to the member experience onboard.”

Here is a summary of the Captain’s Club benefits – both “old” and new:

Classic Members (1-4 tier credits): Access to the loyalty desk and loyalty host; a premium onboard discount booklet; access to the new Captain’s Club Celebration event; a complimentary custom air request; pre-cruise specialty restaurant reservations; member reunion cruises; one-category upgrades (when available); and an online newsletter.

Select Members (5-9 tier credits): All of the benefits of Classic membership, plus priority embarkation, a complimentary wine seminar, priority status to shore excursion waitlist, an invitation to the senior officers’ cocktail party, 25% off any Internet package, complimentary pressing of two clothing items, and discounted laundry on cruises of 12 nights or more.

Elite Members (10 or more tier credits): All of the benefits of Select membership, plus a private shipboard departure lounge with continental breakfast, priority tender service, priority waitlist for dining room seating, elegant tea service, complimentary use of Thalassotherapy pool use on Celebrity Mercury, complimentary access to the Persian Garden (port days only), access to the new Captain’s Club Lounge at Michael’s Club, 90 free Internet minutes, one free item of dry cleaning, a complimentary bag of laundry (wash, dry, fold) and additional discounted laundry on cruises of 12 nights or more.

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